hello, I'm

erin tocalino

I am a UX/UI Designer.


what I do

User-Centered Designer

I work hard to get to core user needs and goals.


I love learning from and sharing discoveries with others.

Usability Enthusiast

I obsess over usability best practices.

Visual/UI Designer

I'm passionate about creating simple, engaging designs.

select clients



March 2020 - Present

UX/UI Design Consultant - Contract

California State Senate - Sacramento, CA

Partnered with Senate Democratic Caucus to create the UI for a COVID-19 information hub. Ongoing improvement of UX/UI for member websites.

September 2019 - July 2021

UX/UI Designer - Contract

Sutter Health - Sacramento, CA

User-centered design approach taking into consideration business requirements and usability findings. Quickly and iteratively creating low- and high-fidelity wireframes and prototypes. Conducted user studies via remote-moderated and automated user testing tools to gather qualitative and quantitative data. Built consensus around design decisions by communicating research findings to stakeholders.

April 2017 - September 2019

Principal UX/UI Design Consultant

Senate Democratic Caucus - Sacramento, CA

Improved UX/UI for over 30 Senator websites, email communications and issue focus sites for the Senator pro Tem using Sketch, Invision, Drupal, Bootstrap, HTML5/CSS. Analyzed constituent data via Google Analytics and Legislation Constituent Management Services to improve communication strategies and online presence.

June 2016 - April 2017

UI/Visual Designer

Breyta - Davis, CA

Helped transform ideas and complex problems into user interfaces that are intuitive, simple and beautiful while conforming to UX strategy and vision. Assisted in fostering a collaborative environment while re-defining the agency's UX processes. Created high-fidelity frameworks and common design language for Johnson & Johnson's worldwide employee intranet.

Dec 2013 - Jun 2016

UX/UI Designer

Sutter Health - Sacramento, CA

Contributed to marketing efforts to enhance the appeal of the organization's online offerings. Designed and built web pages using a variety of graphics software applications, techniques, and tools with a focus on aesthetics and user-friendly functionality. Designed and developed user interface features, site animation, and special effects elements while maintaining brand standards. Created interactive prototypes and participated in user research and testing.

Oct 2010 - Present

UI Design Consultant

Erin Tocalino Design - Sacramento, CA

Freelance and contract for projects via my own consultancy. Branding, custom WordPress design/development, email newsletter design and implementation.

Oct 2009 - Oct 2010

Web Design Specialist/UX,UI Designer

The City of Roseville - Roseville, CA

Conceptualized and redesigned the IA and overall look and feel of the City's website (launched in 2013). Established schedules and methods for web and marketing projects and services; identified resource needs and facilitated projects. Managed the City’s external and internal websites as well as advanced duties related to web, communications, marketing, and graphic design in support of new and existing City services. Brand management. Assisted in development of City’s social media policy. Provided training and support for web editors and administrators.

Apr 2008 - July 2009

Digital Production Specialist

Momentum Design Lab - San Francisco, CA

Produced high quality web content for various online and multi-media projects. Designed wireframes, user-flow diagrams, frameworks, style guides and icons. Sourced and managed external design and development teams. Facilitated Usability and QA testing.



BA, Fine Arts

San Francisco State University


Mike Stahl

UX/Development Leader

"Simply put, Erin is a joy to work with. She has an amazing eye, talent for design and is professional in every way. She's able to perform user research and studies and gain insights to create prototypes that can be tested and then developed. Erin was a very valuable part of my team where she excelled in creating solutions for complex workflows. Erin helped create a strong foundation for UI/UX at Sutter that has greatly benefitted patients and users. I would be happy to work with her again. "

Jen Enrique

Product UI/UX Designer

"Erin is a well-rounded team member who brings a lot of positivity to the work environment and a can-do attitude to any project. I managed Erin for a product re-design in which marketing demographic data, feature requirements, and aesthetic considerations all had to be considered for the UI/visual designs she delivered. She was able to extend the established visual look & feel and produce interfaces that consistently met and exceeded requirements and expectations. Erin would definitely be an invaluable addition to any company or agency."

Lon Peterson


"Erin is, without a doubt, one of the most organized and talented employees I've managed in my 20+ years of working. Her ability to multitask coupled with her positive can-do attitude make Erin the go-to employee for our department. Beyond all her talents, she's a pleasure to work with. She's a team player that gets the big picture, doesn't complain, remains positive, and goes the extra mile to make sure she meets her deadlines. If you are considering hiring Erin, you won't regret it."


Sutter Health portfolio-post

Sutter Health

Patient Journey Map portfolio-post

Patient Journey Map

Password Reset Flow portfolio-post

Password Reset Flow

California State Senate portfolio-post

California State Senate

UX Deliverables portfolio-post

UX Deliverables

Sutter Health Plus portfolio-post

Sutter Health Plus

contact me

based in California

Tel : 415.290.8747

etocalino [at] gmail.com

Freelance Available