hello, I'm

erin tocalino

I am a wordpress lover.

what I do

UI Designer

I design beautiful and engaging websites, emails and mobile apps.

Front-end Developer

I started my web design education backwards by learning code before design.

Usability Fanatic

I obsess over usability best practices. I also ask myself, "Would my mom be able to use this?"

Logo & Brand Designer

I absorb the personality of your company and make you look better.

select clients



Dec 2013 - Jun 2016

Web Designer III

Sutter Health, Sacramento, CA

Contributes to marketing efforts to enhance the appeal of the organization's online offerings. Designs and builds web pages using a variety of graphics softwa­­re applications, techniques, and tools with a focus on aesthetics and user-friendly functionality while maintaining brand standards.  Designs and develops user interface features, site animation, and special effects elements. Creates interactive prototypes and participates in user research and testing.

Oct 2010 - Present

Owner - Web Designer & Front-End Developer

Erin Tocalino Design

Freelance and contract for projects via my own consultancy. UI/UX Design, custom website design/development using the WordPress platform, email design and implementation.

Oct 2009 - Oct 2010

Web & Marketing Specialist

The City of Roseville, Roseville, CA

Conceptualized and redesigned the IA and overall look and feel of the City's website (launched in 2013). Established schedules and methods for web and marketing projects and services; identified resource needs and facilitated projects. Managed the City’s external and internal websites as well as advanced duties related to web, communications, marketing, and graphic design in support of new and existing City services. Brand management. Assisted in development of City’s social media policy. Provided training and support for web editors and administrators.

Apr 2008 - July 2009

User experience Producer

Momentum Design Lab, San Francisco, CA

Produced high quality web content for various online and multi-media projects. Designed wireframes, user-flow diagrams, frameworks, style guides and icons. Sourced and managed external design and development teams. Facilitated Usability and QA testing.



BA, Fine Arts

San Francisco State University

design skills

Adobe Creative Cloud

Logos & Branding









Lon Peterson

Communications Manager at City of Palo Alto

Erin is, without a doubt, one of the most organized and talented employees I've managed in my 20+ years of working. Her ability to multitask coupled with her positive can-do attitude make Erin the go-to employee for our department. Beyond all her talents, she's a pleasure to work with. She's a team player that get the big picture, doesn't complain, remains positive, and goes the extra mile to make she meets her deadlines. If you are considering hiring Erin, you won't regret it.

Jen Enrique

Product UI/UX Designer

Erin is a well-rounded team member who brings a lot of positivity to the work environment and a can-do attitude to any project. I managed Erin for a product re-design in which marketing demographic data, feature requirements, and aesthetic considerations all had to be considered for the UI/visual designs she delivered. She was able to extend the established visual look & feel and produce interfaces that consistently met and exceeded requirements and expectations. Erin would definitely be an invaluable addition to any company or agency.

selected projects


Hook & Ladder Manufacturing Co.

Responsive Design & WordPress Customization


by TCI Wealth

Responsive Design & WordPress Customization


The City
of Roseville

Information Architecture & Website Design


San Francisco Marathon

Graphics for Marathon Swag


Sutter Health

Mobile Application &Icon Design


The Handle District

WordPress Customization

contact me

based in California

Tel : 415.290.8747

etocalino [at] gmail.com

Freelance Available

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