hello, I'm

erin tocalino

I am a Visual UI/UX Designer.

what I do

Visual UI/UX Designer

I create beautiful and engaging websites, emails and mobile apps.

Front-end Developer

I started my web design education backwards by learning code before design.

Usability Fanatic

I obsess over usability best practices.

Logo & Brand Designer

I absorb the personality of your company and make you look better.

select clients



April 2017 - Present

UI/UX Designer & Front-end Development

Senate Democratic Caucus - Sacramento, CA

Design, develop and support over 40 Senator websites, email communications and issue focus sites for the Senator pro Tem using Drupal, Bootstrap, HTML5/CSS. Analyze constituent data via Google Analytics and Legislation Constituent Management Services to improve communication strategies and online presence.

June 2016 - April 2017

UI/Visual Designer

Breyta - Davis, CA

Helped transform ideas and complex problems into user interfaces that are intuitive, simple and beautiful while conforming to UX strategy and vision. Assisted in fostering a collaborative environment while re-defining the agency's UX processes. Created high-fidelity frameworks and common design language for Johnson & Johnson's worldwide employee intranet.

Dec 2013 - Jun 2016

Visual UI/UX Designer

Sutter Health - Sacramento, CA

Contributed to marketing efforts to enhance the appeal of the organization's online offerings. Designed and built web pages using a variety of graphics software applications, techniques, and tools with a focus on aesthetics and user-friendly functionality. Designed and developed user interface features, site animation, and special effects elements while maintaining brand standards. Created interactive prototypes and participated in user research and testing.

Oct 2010 - Jun 2016

UI Design & Development Consultant

Erin Tocalino Design - Sacramento, CA

Freelance and contract for projects via my own consultancy. Branding, custom WordPress design/development, email newsletter design and implementation.

Oct 2009 - Oct 2010

Web & Marketing Specialist

The City of Roseville - Roseville, CA

Conceptualized and redesigned the IA and overall look and feel of the City's website (launched in 2013). Established schedules and methods for web and marketing projects and services; identified resource needs and facilitated projects. Managed the City’s external and internal websites as well as advanced duties related to web, communications, marketing, and graphic design in support of new and existing City services. Brand management. Assisted in development of City’s social media policy. Provided training and support for web editors and administrators.

Apr 2008 - July 2009

Digital Production

Momentum Design Lab - San Francisco, CA

Produced high quality web content for various online and multi-media projects. Designed wireframes, user-flow diagrams, frameworks, style guides and icons. Sourced and managed external design and development teams. Facilitated Usability and QA testing.



BA, Fine Arts

San Francisco State University


Lon Peterson

Communications Manager at City of Palo Alto

"Erin is, without a doubt, one of the most organized and talented employees I've managed in my 20+ years of working. Her ability to multitask coupled with her positive can-do attitude make Erin the go-to employee for our department. Beyond all her talents, she's a pleasure to work with. She's a team player that get the big picture, doesn't complain, remains positive, and goes the extra mile to make she meets her deadlines. If you are considering hiring Erin, you won't regret it."

Jen Enrique

Product UI/UX Designer

"Erin is a well-rounded team member who brings a lot of positivity to the work environment and a can-do attitude to any project. I managed Erin for a product re-design in which marketing demographic data, feature requirements, and aesthetic considerations all had to be considered for the UI/visual designs she delivered. She was able to extend the established visual look & feel and produce interfaces that consistently met and exceeded requirements and expectations. Erin would definitely be an invaluable addition to any company or agency."

selected projects


Hook & Ladder Manufacturing Co.

Responsive Design & WordPress Customization


by TCI Wealth

Responsive Design & WordPress Customization


The City
of Roseville

Information Architecture & Website Design


San Francisco Marathon

Graphics for Marathon Swag


Sutter Health

Mobile Application &Icon Design


The Handle District

WordPress Customization

contact me

based in California

Tel : 415.290.8747

etocalino [at] gmail.com

Freelance Available

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