what I do
I design beautiful and engaging websites, emails and mobile apps.
I started my web design education backwards by learning code before design.
I obsess over usability best practices. I also ask myself, "Would mom get this?"
Logo & Brand Designer
I absorb the personality of your company and make you look better.
Jun 2016 - Present
Breyta, Davis, CA
Dec 2013 - Jun 2016
Web Designer III
Sutter Health, Sacramento, CA
Contributed to marketing efforts to enhance the appeal of the organization's online offerings. Designed and built web pages using a variety of graphics software applications, techniques, and tools with a focus on aesthetics and user-friendly functionality. Designed and developed user interface features, site animation, and special effects elements while maintaining brand standards. Created interactive prototypes and participated in user research and testing.
Oct 2010 - Jun 2016
UI Design Consultant
Erin Tocalino Design, Sacramento, CA
Freelance and contract for projects via my own consultancy. Branding, custom WordPress design/development, email newsletter design and implementation.
Oct 2009 - Oct 2010
Web & Marketing Specialist
The City of Roseville, Roseville, CA
Conceptualized and redesigned the IA and overall look and feel of the City's website (launched in 2013). Established schedules and methods for web and marketing projects and services; identified resource needs and facilitated projects. Managed the City’s external and internal websites as well as advanced duties related to web, communications, marketing, and graphic design in support of new and existing City services. Brand management. Assisted in development of City’s social media policy. Provided training and support for web editors and administrators.
Apr 2008 - July 2009
Momentum Design Lab, San Francisco, CA
Produced high quality web content for various online and multi-media projects. Designed wireframes, user-flow diagrams, frameworks, style guides and icons. Sourced and managed external design and development teams. Facilitated Usability and QA testing.
BA, Fine Arts
San Francisco State University
Communications Manager at City of Palo Alto
"Erin is, without a doubt, one of the most organized and talented employees I've managed in my 20+ years of working. Her ability to multitask coupled with her positive can-do attitude make Erin the go-to employee for our department. Beyond all her talents, she's a pleasure to work with. She's a team player that get the big picture, doesn't complain, remains positive, and goes the extra mile to make she meets her deadlines. If you are considering hiring Erin, you won't regret it."
Product UI/UX Designer
"Erin is a well-rounded team member who brings a lot of positivity to the work environment and a can-do attitude to any project. I managed Erin for a product re-design in which marketing demographic data, feature requirements, and aesthetic considerations all had to be considered for the UI/visual designs she delivered. She was able to extend the established visual look & feel and produce interfaces that consistently met and exceeded requirements and expectations. Erin would definitely be an invaluable addition to any company or agency."