what I do
User-Centered Designer
I work hard to get to core user needs and goals.
Collaborator
I love learning from and sharing discoveries with others.
Usability Enthusiast
I obsess over usability best practices.
Visual/UI Designer
I'm passionate about creating simple, engaging designs.
select clients
resume
WORK HISTORY
March 2020 - Present
UX/UI Design Consultant - Contract
California State Senate - Sacramento, CA
Partnered with Senate Democratic Caucus to create the UI for a COVID-19 information hub. Ongoing improvement of UX/UI for member websites.
September 2019 - July 2021
UX/UI Designer - Contract
Sutter Health - Sacramento, CA
User-centered design approach taking into consideration business requirements and usability findings. Quickly and iteratively creating low- and high-fidelity wireframes and prototypes. Conducted user studies via remote-moderated and automated user testing tools to gather qualitative and quantitative data. Built consensus around design decisions by communicating research findings to stakeholders.
April 2017 - September 2019
Principal UX/UI Design Consultant
Senate Democratic Caucus - Sacramento, CA
Improved UX/UI for over 30 Senator websites, email communications and issue focus sites for the Senator pro Tem using Sketch, Invision, Drupal, Bootstrap, HTML5/CSS. Analyzed constituent data via Google Analytics and Legislation Constituent Management Services to improve communication strategies and online presence.
June 2016 - April 2017
UI/Visual Designer
Breyta - Davis, CA
Helped transform ideas and complex problems into user interfaces that are intuitive, simple and beautiful while conforming to UX strategy and vision. Assisted in fostering a collaborative environment while re-defining the agency's UX processes. Created high-fidelity frameworks and common design language for Johnson & Johnson's worldwide employee intranet.
Dec 2013 - Jun 2016
UX/UI Designer
Sutter Health - Sacramento, CA
Contributed to marketing efforts to enhance the appeal of the organization's online offerings. Designed and built web pages using a variety of graphics software applications, techniques, and tools with a focus on aesthetics and user-friendly functionality. Designed and developed user interface features, site animation, and special effects elements while maintaining brand standards. Created interactive prototypes and participated in user research and testing.
Oct 2010 - Present
UI Design Consultant
Erin Tocalino Design - Sacramento, CA
Freelance and contract for projects via my own consultancy. Branding, custom WordPress design/development, email newsletter design and implementation.
Oct 2009 - Oct 2010
Web Design Specialist/UX,UI Designer
The City of Roseville - Roseville, CA
Conceptualized and redesigned the IA and overall look and feel of the City's website (launched in 2013). Established schedules and methods for web and marketing projects and services; identified resource needs and facilitated projects. Managed the City’s external and internal websites as well as advanced duties related to web, communications, marketing, and graphic design in support of new and existing City services. Brand management. Assisted in development of City’s social media policy. Provided training and support for web editors and administrators.
Apr 2008 - July 2009
Digital Production Specialist
Momentum Design Lab - San Francisco, CA
Produced high quality web content for various online and multi-media projects. Designed wireframes, user-flow diagrams, frameworks, style guides and icons. Sourced and managed external design and development teams. Facilitated Usability and QA testing.
EDUCATION
2008
BA, Fine Arts
San Francisco State University
TESTIMONIALS
Mike Stahl
UX/Development Leader
"Simply put, Erin is a joy to work with. She has an amazing eye, talent for design and is professional in every way. She's able to perform user research and studies and gain insights to create prototypes that can be tested and then developed. Erin was a very valuable part of my team where she excelled in creating solutions for complex workflows. Erin helped create a strong foundation for UI/UX at Sutter that has greatly benefitted patients and users. I would be happy to work with her again. "
Jen Enrique
Product UI/UX Designer
"Erin is a well-rounded team member who brings a lot of positivity to the work environment and a can-do attitude to any project. I managed Erin for a product re-design in which marketing demographic data, feature requirements, and aesthetic considerations all had to be considered for the UI/visual designs she delivered. She was able to extend the established visual look & feel and produce interfaces that consistently met and exceeded requirements and expectations. Erin would definitely be an invaluable addition to any company or agency."
Lon Peterson
Communications
"Erin is, without a doubt, one of the most organized and talented employees I've managed in my 20+ years of working. Her ability to multitask coupled with her positive can-do attitude make Erin the go-to employee for our department. Beyond all her talents, she's a pleasure to work with. She's a team player that gets the big picture, doesn't complain, remains positive, and goes the extra mile to make sure she meets her deadlines. If you are considering hiring Erin, you won't regret it."
portfolio
contact me
based in California
Tel : 415.290.8747
etocalino [at] gmail.com
Freelance Available
